WTF AI Labs — Delhi, India

The empire runs itself.

Three agentic studios — Voice, Messaging, and Video — where autonomous AI agents call, sell, and create around the clock. Not tools. A workforce. The AI backbone of WTF, built in-house, engineered for the planet.

10,000+ calls / day ≤ 800ms voice-to-voice 11 brands · 17 numbers $0.30 per AI video 60+ gyms live
[ 00 ]  The thesis

Software ate the world. Now it works the floor.

A human telecaller handles ~100 conversations a day, forgets half of them, and quits in four months. WTF Voice handles tens of thousands, remembers everything, runs the perfect pitch every time — and improves with every call.

That principle — replace the repetitive, keep the human for what's human — is the whole company. We don't sell AI features. We build the autonomous operators that run a real, growing fitness empire across 60+ locations, then turn each one into a product the world can deploy.

[ 01 ]  The empire, by the numbers
0
AI calls placed every single day
0
Perceived voice-to-voice latency
0
Approved WhatsApp templates, zero BSP markup
0
Cost of one finished, brand-correct video
0
Fitness brands on one stack
0
Generative models behind the video engine
0
Brand videos produced per week
0
Gyms running on the engine today
[ 02 ]  Three studios, one nervous system

Agentic studios that call, sell & create.

[ 01 ]  WTF Voice — Agentic Voice Studio  ·  try it live →

It calls.
It closes.
It never sleeps.

A fleet of real-time conversational agents that make and take actual phone calls — qualifying leads, renewing memberships, and sending payment links mid-conversation. Meet Ananya: she speaks Indian English with natural Hinglish, and she's on the floor right now.

Real-time · ≤800ms Sarvam Hinglish STT/TTS Inbound + outbound Visual agent builder
0
calls / day
0
connect rate, local numbers
0
per call vs ₹50+ human
[ 02 ]  WTF WhatsApp — Agentic Sales Studio  ·  chat with it →

An AI sales force
that never clocks out.

Not a CRM — an agentic studio that runs sales on WhatsApp 24/7. Build autonomous agents with a visual flow studio, unify every brand number into one inbox, and broadcast at scale — talking straight to Meta's Cloud API. No BSP, no per-message markup. Your numbers, your data, forever.

Unified multi-number inbox No-code flow builder Broadcast campaigns WATI-compatible API
0
WABAs discovered
0
templates synced
0
reseller markup
[ 03 ]  WTF Video — Agentic Video Studio  ·  type a brief →

100 videos a week.
30 cents each.

Not a tool — a factory. A brief flows through a self-orchestrating pipeline — Thought → Brief → Script → Shot → Keyframe → Clip → Assembly → Export — with a self-learning Brand Brain and three human approval gates that protect every dollar.

Brief → Reel DAG Self-learning Brand Brain Model-agnostic router Hinglish VO + avatars
0
cheaper than a UGC shop
0
models, one router
0
cost-gated approvals
[ 04 ]  The ecosystem

One loop. Compounding forever.

Each system feeds the next. Voice surfaces live intent and outcomes. The CRM nurtures and converts on the channel members actually use. The Video Engine manufactures the demand that fills the funnel. Every call, message, and view becomes data the others learn from — a flywheel that gets cheaper and smarter the more it spins.

Voice → CRM

Call outcomes, callbacks, and consent sync straight into the inbox and pipeline.

CRM → Video

What converts in chat becomes the brief for the next batch of Reels.

Video → Voice

Top-performing creative drives the leads the voice fleet calls tomorrow.

[ 05 ]  Built different

Principles that don't bend for a quarter.

We optimise for control, cost, and compounding — not vendor lock-in. Every layer is proprietary, owned in-house, and ours to run and improve.

// 01

Proprietary, owned end-to-end

Every layer — agents, models, data, infrastructure — is built and owned in-house. No black boxes we don't control, no per-seat tax.

// 02

India-first, Hinglish-native

Sarvam Indic speech, local +91 numbers, code-mixed scripts — engineered for a billion-member market.

// 03

Compliance hard-railed

TRAI / DLT / DND and DPDP enforced in code, not settings. Consent gates before any action.

// 04

Data-sovereign

Your numbers, recordings, contacts and assets live in your own infrastructure. Nothing to leave.

// 05

Model-agnostic

A capability-based router swaps any model in one config line as the leaderboard reshuffles.

// 06

Production, not demos

Versioned, CI-deployed, runbook-backed systems live across 60+ gyms — shipping weekly.

[ 06 ]  An empire in progress

We're not building features. We're building the operator.

NOW · LIVE

Run our own empire

Voice, CRM, and Video in production across 60+ WTF gyms and 11 brands — calling, converting, and creating every day.

NEXT · 2026

Open the platform

Multi-tenant by design. The same stack that runs WTF becomes a product any gym chain or D2C brand can deploy.

HORIZON

The global operator

One autonomous workforce — voice, messaging, video — for every business with members to reach, anywhere on earth.

Let's build

Build the future
of fitness with us.

Partner with WTF AI Labs to deploy the autonomous stack — or join the team building it.